is the world’s largest online destination for finding and managing family care. The company has 11 million families and 8.6 million caregivers across 16 countries, including the U.S., the UK, Canada and parts of Western Europe, and approximately 800,000 employees of corporate clients have access to their services.'s Growth Story

The inspiration behind stemmed from Sheila Marcelo’s personal and professional experiences. A young mother with two small children who was also sandwiched at an early age caring for her parents, Sheila was challenged to find quality care solutions. She knew this problem was not unique to her family and sought a better solution than the yellow pages. She drew from her career in technology and founded in 2006.

From launch in 2007, the vision was big: To help families around the world fill the critical need for care for their loved ones, pets and homes and help caregivers find meaningful work.

By 2012, had raised $111 million in VC funding, added household payroll and tax expertise by acquiring Breedlove & Associates (now HomePay), and scaled internationally, building the service in the UK and expanding across Western Europe by acquiring went public in January 2014, raising $91 million at IPO, and today has nearly 700 employees around the world and serves more than 19 million members spanning 16 countries and more than 800,000 corporate client employees.