Luke Erickson

Vice President, Growth Team


Luke is a Vice President at CapitalG. As a member of our Growth Team, Luke advises growth-stage businesses on user acquisition, marketing analytics, and profitable user growth.

Luke has managed and advised B2B & B2C acquisition strategies & growth modeling for +50 companies, ranging from seed-stage to fortune 500 businesses. He uses the perspective gained through operating to advise on consumer investments with a focus in GTM strategy & acquisition trends. Prior to his role at CapitalG, Luke was a Product Manager & Growth Associate at Social Capital, an early-stage venture capital firm based in Palo Alto, California.